It really doesn’t matter who you are or what you do, CoolMax fabric will enhance any performance from an everyday activity to extreme sports. Often when people think about performance apparel they think of mountain climbers or adventure racers, however this fabric has benefits for everyone. This performance apparel has been gaining popularity over [...]
Current Events
Presently, 2005 is proving to be another exceptionally innovative year starting with 60 products for a new women’s line called UA Metal that was inspired by their ‘Duplicity Sportsbra”. And if that is not enough, they have introduced the UA Tech line, a more technical savvy and advanced version of their original line [...]
Starting Small – Using your Consumers to Fuel your Success
On November 18, 1995 after Plank had created the first prototype he set up shop in his grandmother’s basement in Washington, DC. His first sale was to Georgia Tech University where interest continued to grow. Shortly after, he was supplying performance apparel to more division [...]
Not every company is noteworthy or stands out among a crowd of business analysts and industry moguls. However, sometimes the exceptional will surface with new innovation and promises to change the standard by which all is presently compared. Most people can name a few if they think about it but in the case of [...]
Under Armour has experienced average annual sales growth of more than 300 percent in its short history making the company the second fastest-growing company in the U.S.A.
Under Armour offered shares the beginning of November, 2005 to the public. The price for a share in the beginning was $9.50 and just before opening bids began, [...]
Under Armour now has an array of sweat wicking clothing for the entire family that will keep your family fresh, dry and comfortable no matter what activity they endeavor.
Under the Men’s line you can find
• HeatGear is designed for wear when the weather is hot and includes such items as the Performance Hockey Short, [...]
The concept for the products born in August 1995 when Kevin Plank’s saw eight football team mates landing in the hospital with heat exhaustion over a weekend of practice sessions at the University of Maryland. This situation along with his obsession to create a comfortable t-shirt to wear under his football pads led him [...]
The success of Under Armour is not causality. The former football player Kevin Plank conceived the idea in 1995 during his senior year at the University of Maryland, investing more than a year researching fabrics, producing samples, and making performance testing among his teammates, many of whom were playing in the National Football League [...]
No matter how you call it, sweating, perspiration or transpiration, is about the loss of the salty fluid secreted by sweat glands in our skins depending on temperature regulations, and the evaporation of sweat from the skin surface has a cooling effect in the body due to the latent heat of the water evaporation.
Weather [...]
A name suggesting warlike activities was the bet of Kevin Plank, founder of the original performance apparel company which is giving the battle to established giants of the industry such as Nike, Adidas and Reebok, scaling positions inside the Stock Markets on basis of its success, but also in the preference of thousands of [...]