Under Armour College Clothes: How It All Got Start
Under Armour college clothes – Kevin Plank was the special teams captain at the University of Maryland in 1996 when he became frustrated with regular cotton clothes. The shirts would become drenched in sweat during practice or a game, which required changing 3-4 times. After he graduated, he saw the need to shirt to keep athletes dry throughout any physical activity, so he developed the prototype Under Armour clothes.
Initially the marketing of Under Armour was done through word of mouth. Plank recruited college and professional athletes to promote the Under Armour clothing. Basically he had them try out the Under Armour shirts during practice, and told them that if they liked it, they would give one to someone else on their team.
Today, Under Armour dominates the performance apparel industry, supplying more than 100 division 1-A college football programs and 30 NFL teams, Major League Baseball, the National Hockey League, Major League Soccer, USA Baseball, and the US Ski Team with its effective moisture management clothing.
Tags: Performance Apparel
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