Under Armour Performance Apparel
A name suggesting warlike activities was the bet of Kevin Plank, founder of the original performance apparel company which is giving the battle to established giants of the industry such as Nike, Adidas and Reebok, scaling positions inside the Stock Markets on basis of its success, but also in the preference of thousands of fitness enthusiasts and athletes who benefit from the clothing made of moisture wicking microfiber. This microfiber has is able to pull perspiration away from the skin keeping athletes cool, and dry during their workout, practices or sporting activities.
The advantages of sweat wicking clothing are not limited for those who exercise in regular basis. Men, women and youth can feel the experience of staying cool and comfortable during summer days, camping, jogging around, playing games or shoveling snow. There is no particular season, activity or lifestyle that limits the wearing of Under Armour’s comfortable apparel.
Many other people have benefited from performance apparel clothing, including military and industrial personnel, but particularly athletic teams naming the company as their official outfitter. In fact, a contract worth over $10.6 million in sponsorship, product and additional benefits was signed between Under Armour Performance Apparel and the Auburn University this past December 1st 2005, making it possible for teams to wear their uniforms, cleats, apparel and accessories beginning in the summer of 2006.
Under Armour IPO
Under Armour has experienced average annual sales growth of more than 300 percent in its short history making the company the second fastest-growing company in the U.S.A.
The first share offered to the public in November, 2005 at $9.50 and just before opening bids began, the price was raised to $12. The offerings sold for $13 for a share rising on the major stock markets since then.
Under Armor is simply the leader of the industry with many competitors trying to follow in its steps, particularly those big brand names with market presence for many, many years before the performance apparel industry was coined and gaining to Nike the 2005 Auburn University contract.
Today, Under Armour® products are available through the company’s Web site. The company is the official supplier of performance apparel to Major League Baseball, Major League Soccer, and the National Hockey League.
Tags: Performance Apparel
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